MOST FOOD BRANDS LIVE BETWEEN TWO FORCES
CULTURE & COMMERCE
when food brands lean too far to one side.
Either rich in flavour, weak in strategy -
or efficient in operations, empty in feeling.
WE WORK IN THE MIDDLE
TASTE & STRUCTURE
EMOTION & SCALE
Sugar
70-30%
Salt
SOMETIMES IT IS
30-70%
SOMETIMES IT IS
BUT WE HELP YOU MAKE IT
50-50
THOUGHTFUL
GROWTH
For food brands, sustainability isn’t only about materials or processes.
It’s about building systems that
can endure.
We focus on clarity over excess, design over rework, and strategy over short-term fixes. By helping brands make better decisions early, we support growth that is efficient, responsible, and sustainable over time.
We help food businesses turn flavour into feeling, and culture into brands that can grow.
WHO ARE
WE?
Rooted in India’s food culture and
guided by research.
We work across strategy, design,
and experience, to build brands that feel
familiar and scale with confidence.
HOW WE SEE THE FOOD INDUSTRY
₹20,000 cr
India’s food industry is entering a decisive phase, reshaping how food brands are discovered and chosen.
healthy snacks opportunity
11 - 13%
growth in value-added dairy
₹2-4.6Lac cr
quick-commerce by 2030
₹45+ lakh cr
food processing market by 2028
“GROWTH IS NOT THE CHALLENGE,
TRANSLATION IS!”
What’s missing is the ability to turn flavour into feeling and culture into abrand system that works on shelf, on screen, and at scale.
In India, food is never just food.
It’s memory, tradition, and celebration.
Brands that understand this don’t just grow - they last!
Great products exist. Efficient operations exist.
WHAT WE
DO?
Brand Strategy
Consumer Research
We work with food brands across stages and categories ; from local bakeries to national FMCG businesses.
Identity & Packaging
Framework & Toolkits
Data & Insights
Experience Design
WHY
BALANCE MATTERS
Short-term success can come from a good recipe.
Long-term loyalty doesn’t.
Sustainable food brands are built on feelings, trust, and shared values- not just taste.
Balance connects culture with strategy, design with performance, and storytelling with scale.
Without it, growth is fragile.
With it, brands last.
Discover Your Balance
THE QUESTION ISN'T TASTE, IT'S
BALANCE
PROOF IN PUDDING
Jiya Runwal has been an important part of the Nilons team bringing in large contributions and being a huge value addition in terms of offline marketing, sampling, as well as digital strategy. Her clear strengths as a strategist and a creative thinker really reflected in her performance here at Nilons.
Mr. Dipak Sanghavi
Managing Director and CEO
Nilons Enterprises Pvt Ltd
Jiya is a talented creative professional with an impressive grasp of brand marketing & digital strategy. Her contributions to Nilon’s and multiple brands across diverse industries at The Backbenchers Digital have been thoughtful, impactful and result-oriented. She blends creativity with strong strategy insight exceptionally well.
Ramesh Gururaj
AGM, Marketing
Nilon's Enterprises Pvt Ltd
Jiya has done an exceptional job at Nilons & The Backbenchers Digital. Her creative ideation and strategic initiative towards onground sampling for SMT stores as well as digital marketing for us. She is and will be a huge contributor to us.
Sanskhar Sanghavi
Founder, The Backbenchers Digital
Formerly associated with Nilon’s
Too much salt becomes rigid.
Too much sugar becomes hollow.
Every brand has its own recipe.
Let’s discover yours together!
Connect With Us Today
+91 90677 11811
runwaljiya@gmail.com
Jiya Runwal,
Founder